IT’SUGAR is on a mission to break all the rules
Offering a complete selection of sweets, novelties and lifestyle items that serve no other purpose than to make you happy. Since opening its unique brand of candy store in Coney Island, it’s become a must-visit spot on any Brooklyn day trip to the beach, boardwalk and amusement district. You’ll find everything from bulk, giant-size, retro and novelty candy to accessories and apparel from brands such as Disney, Grumpy Cat, Pusheen and others. The perfect place for a pit stop on a family outing in Brooklyn, this trendy NYC sweet shop has something for anyone in the mood for fun.